Sunday, May 9, 2010

Google Bombing

The terms Google bomb and Googlewashing refer to practices intended to influence the ranking of particular pages in results returned by the Google search engine, often with humorous or political intentions.
It is a practive to keep the links of ur all sites on single page to improve the ranking of your page.

For example, if a user registers many domains and all of them link to a main site with the text "Seo jobs " then searching for "Seo jobs" on Google will return the main site higher in the ranking, even if the phrase "Seo jobs" doesn't appear on the main site. A common means of exploiting this is through weblogs, where although the entry may disappear from the main page quickly, the short-term effects of a link can dramatically affect the ranking of a given site. Empirical results indicate that it does not take a large number of websites to achieve a Googlebomb. The effect has been achieved with only a handful of dedicated weblogs.

1 comment:

  1. This is really interesting. I just read about google bombing for the first time the other day and was thinking that it seems ridiculous that people would use this to sabotage for other companies just to increase their own Search Engine Optimization rankings using some kind of bogus. But after doing some more research on it, it seems more common than I thought. Hopefully google figures out a way to put an end to this black hat tool.

    ReplyDelete