SEO TIP INDIA

Wednesday, March 28, 2012

Sunday, January 22, 2012

All about 301 Redirect

301 Redirect

301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently".

You can Test your redirection with Search Engine Friendly Redirect Checker

Below are a Couple of methods to implement URL Redirection

IIS Redirect

In internet services manager, right click on the file or folder you wish to redirect
Select the radio titled "a redirection to a URL".
Enter the redirection page
Check "The exact url entered above" and the "A permanent redirection for this resource"
Click on 'Apply'

ColdFusion Redirect

<.cfheader statuscode="301" statustext="Moved permanently">
<.cfheader name="Location" value="http://www.new-url.com">

PHP Redirect

Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://www.new-url.com" );
?>

ASP Redirect

<%@ Language=VBScript %>
<%
Response.Status="301 Moved Permanently"
Response.AddHeader "Location","http://www.new-url.com/"
%>

ASP .NET Redirect

JSP (Java) Redirect

<%
response.setStatus(301);
response.setHeader( "Location", "http://www.new-url.com/" );
response.setHeader( "Connection", "close" );
%>

CGI PERL Redirect

$q = new CGI;
print $q->redirect("http://www.new-url.com/");

Ruby on Rails Redirect

def old_action
headers["Status"] = "301 Moved Permanently"
redirect_to "http://www.new-url.com/"
end

Redirect Old domain to New domain (htaccess redirect)

Create a .htaccess file with the below code, it will ensure that all your directories and pages of your old domain will get correctly redirected to your new domain.
The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)

Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]

Please REPLACE www.newdomain.com in the above code with your actual domain name.

In addition to the redirect I would suggest that you contact every backlinking site to modify their backlink to point to your new website.

Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.

Redirect to www (htaccess redirect)

Create a .htaccess file with the below code, it will ensure that all requests coming in to domain.com will get redirected to www.domain.com
The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)

Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]

Please REPLACE domain.com and www.newdomain.com with your actual domain name.

Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.

How to Redirect HTML

Please refer to section titled 'How to Redirect with htaccess', if your site is hosted on a Linux Server and 'IIS Redirect', if your site is hosted on a Windows Server.

Source: http://www.webconfs.com/how-to-redirect-a-webpage.php

Monday, November 28, 2011

Instant SEO Analysis Tips

Usually Managers assign a task to check SEO status of a site and they will come back in 10 to 15 mints for the response. Is it possible to check SEO status of a site in 15 mints? I hope, Most of the SEO's will say No. However i would say YES.

SEO's might face the same problem while attending an interview, interviewers might ask you to analyze a site for 5 mints and requests to explain positive and negative factors of the site. There is a possibility to check all these factors with the help of few free tools.

Following are the list of respective factors which needs to be analyzed for a quick review:

Basic SEO Factors for Instant Analysis:

Domain Extension
Page Loading Time
Page Rank
Alexa Rank
Google, Bing & Yahoo Indexed Pages and Back Links
Domain Age

Canonical Redirection
Title & Meta Tags
Header Tags
Image Tags

Xml sitemap
Html sitemap
Robots.txt

Google analytics account
Google webmaster tools account

Ref: http://www.seodailyupdates.com/2011/05/instant-seo-analysis-tips.html

Thursday, November 3, 2011

What is Google Dance & when it occurs?

Search engines in one way or other need to index or categorize web pages based on some

criteria so that the search results is reliable to the user who searches for the contents. As google became a popular search engine the importance to site indexing by google was given a great hype.

Google dance is the time period when google sends its spiders to crawl a website to check for its contents, it is said to be happening once in a month, nobody has got any better idea about when google is indexing the web pages. In recent times indexing is done regularly. At this point of time the ranking of a website can fluctuate or dances, when checked on the servers in the data centers of google. Chances of a higher ranked website getting disappeared all of a sudden from (SERP) or Search Engine Resulting Pages is more.

Google has got several data centers and servers now and the google sends its spiders to check the websites from any of these servers. These spiders check for any change in the content of the website even a minor change is reflected as it checks for relevancy of the content and so many other factors like back links, fresh content, keywords, coding standards, domain names, etc.

Google regularly sends a crawler usually known as a “Fresh Crawler” to get the fresh content updated in a website. At longer interval a “Main crawler” checks the data collected by the “Fresh Crawler” as well as the old content already stored in the data centers. Based on both the old and new content as well as the relevancy of the website, the index and page ranks of a website are determined by Google. At the same time the “Main Crawler” updates this information in all data centers of google spread across the globe one by one this time period is called “Google Dance”.

Google usually indexes the pages after a “Google Dance” with an appropriate page rank purely based on the criteria’s google requires. Most of the webmasters look at “Google Dance” with wide open eyes as it’s all about how a website is getting indexed with the worlds number one search engine.

Resource: http://buildmylink.com/articles/Google-Dance.html

Sunday, May 9, 2010

KEI (Keyword Effectiveness Index):

Keyword Effectiveness Index (KEI) helps you to understand the major Keyword that is very important to get your website Search Engine Ranking.

What is the KEI (Keyword Effectiveness Index)?

The KEI lets you understand which keyword are most effective for your website to get more web traffic. It compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign. The Basic Formula to Calculate
KEI : Demand/Supply Where
Demand = Number of searches for a keyword (when you search a keyword in Google Keyword Too, then what result you see is Demand)
Supply = Number of search results (When you search a keyword in Google, then what result you see is Supply)
If the number of searches for a particular keyword is 889 in Google Keyword Tool per month and Google displays 8143,324 results for that keyword. Then the ratio between the Demand and Supply for that keyword is 889 divided by 813,324. In this case, the KEI 0.001.
The Formula can be written also Popularity/Competiveness = KEI
If your KEI is higher then it is understood that your Keyword is Popular. And there is less competition of that Keyword. It indicates that you have a better chance of getting to the top of Search Engine Searching.

KEI is a Good Indicator For Useful Keywords!!!!!!!!!!!!!!
As We have discussed above the KEI definition, The Keyword which does not have much competion in the Search Result and that have more searches is the best keywords.
Using KEI, you can not know the quality of the competition. It may be possible that there are few competitors in the search results, but these competitors are Old and Big players with vast SEO teams and having thousands or lacs of back links.

Only the number of Search Results of a Keyword does not tell whether it is easy to get your web page in on First page of Search Engine Searching. It is very easy to get your website from position 20,000 to the position 10,000 than from position 100 to 10.

KEI is not a scientific number. The KEI numbers may not be comparable for all keywords. The keyword counts will be different for different keywords and the search results always changes because a special word in the search term triggers a special filter.

What Does KEI indicate to Your Web Site?

For getting your website on top of Search Engine Searching you need to choose your Each Webpage Keywords deliberately. KEI helps you to understand and choose keywords but you must not rely too much on it. It should be the last step when choosing keywords.

Formula to Know KEI?

KEI = (P^2/C), where
P= Popularity of Keyword and
C=Competiveness of Keyword

How to Know Whether Google has crawled in you site?

Click on the url given below:
https://www.google.com/webmasters/tools/sitestatus

If your site has been crawled by google then your will see this message:

"Googlebot last successfully accessed your home page on Nov 20, 2007"

That means your site has been crawled by Google.

It takes to to be indexed by Google, but Google knows about your site if you've been crawled, and you just need to get out of the "sandbox" which can take 2 to 3 months. Try to get inbound links to achieve your site's popularity in the meantime.

You can also Ping google to index and crawl your site very soon. Just go in Google and type Google Ping.
Now there will be a option to enter your website or blog url, Enter your website url and submit it. There will be a snapshot of your website in Google and your site will take less to be crawled by Google.

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